Thursday, 1 December 2011



Google in last few months have great transformation in its look. After the UI change for gmail, blogger, google home page with horizontal menu. Today it came up with the vertical menu, just move mouse cursor on the down arrow image, it will popup the menu with black background.

Friday, 4 November 2011


HP (Hewlett-Packard) to be in the Tablet PC competition, introduces Slate 2 Tablet PC, which is  the business targeted Tablet PC with Windows 7 operating system. The last version of the Slate 2 with 9\8.9 inch screen is upgraded with Intel Atom Z670 processor for boosting the boot times and also the battery back is extend up to six hours.
Addtional features for the HP Slate 2 are a 8.9-inch capacitive multi-touch LCD with touch and pen inpu that is supported through an N-Trig digitizer, a Swype keyboard (pre-installed applet), a mSATA SSD for storage, a USB 2.0 port, an SD card slot, SRS Premium sound, one microphone for voice/video chatting, one VGA webcam and a 3MP rear camera

Thursday, 3 November 2011


Google announces free website with free domain and webspace for small and medium size business. Google promises to provide this facility to the 5,00,000 SMB (Small and Medium size Businesses) for the next three years.

Google will provide the following services

·         Free, easy-to-build, professional website
·         Free .in domain name and hosting for one year
·         Free email addresses
·         Free 365 days support

There are near about 100 million Indian remain online through PCs, mobile phones and many others gadgets. There are about 80,00,000 SMBs in the nation out it about 4,00,000 businesses are online and only 1,00,000 businesses have good quality of websites.

With this initiative of Google, India will be the 19th country, under this initiatives of having '.in' domain, web-hosting, all kinds of technical supports through phone, email or chat, Google email-id and athletics.




Tuesday, 1 November 2011



Its a good news for all the SMS users, as TRAI (Telecom Regulatory Authority of India) has announced to double the SMS limit by 200. Earlier the SMSes were limit upto 100 per day. But TRAI received a proposal from the service providers on behalf of consumer to raise the number of SMSes per day. TRAI earlier imposed the restriction of non-commerical SMSes which can be send from a SIM to 100  whereas, no restriction on commerical messages that are sent via telemarketing companies.

These service will be effective from Tuesday, 01 Nov, 2011.

Sunday, 30 October 2011


"Mobile Phone" - it has become an integral part of every Indian. Before we leave home for office, college or shopping we never forget to collect our mobile handset from the desk or table. Each and every day new mobile handsets are introduced in the market and the numbers of  mobile handsets subscribers with the wireless facility is total 89.2 crore which is said today by the Associated Chambers of Commerce and Industry of India (ASSOCHAM).

The definition of mobile phone has changed, its no longer now a voice communicating device but its a device that  entertains the individual through songs, videos, games and yes various apps that aid us to complete our office work too. ASSOCHAM conducted a survey at the six major cities Mumbai, Delhi, Bangalore, Chennai & Hyderabad of the country about 1,370 responses were collected of age between 20-30 years and conclude that on an average every Indian mobile subscribes update or change their mobile phones to use the latest mobile apps and the price of mobile phones which has gradually fall down also helped to grow this market.


Thursday, 20 October 2011

On 20th Oct, 2011 at 22.48 pm., Gujarat once again experience earthquake. It shivered all the parts of the state. The epic center is considered near 29 kms from Junagadh. On richter scale its measure 4.9. 



Magnitudemb 4.9
RegionGUJARAT, INDIA
Date time2011-10-20 17:18:43.0 UTC
Location21.28 N ; 70.57 E
Depth80 km
Distances29 km SE Junagadh (pop 184,447 ; local time 22:48:43.1 2011-10-20)
15 km E Mendarla (pop 17,166 ; local time 22:48:43.1 2011-10-20)


As usual i was in front of my wifes (PC & internet). Sitting on the chair with both the legs on the table next to the monitor. Suddenly, i felt some one is shaking my chair than i saw the moving door of my bedroom, immediately went in the gallery in ten secs took back my position and again i felt that some one is shaking my chair. It was confirmed with my neighbour that we experienced earth quake. I stay on eighth floor of the building.
In the past Channel(internet connectivity and broadband) and a Cool devices PC(Personel Computer) integrated to form web. But now two more Cs are added to this stack that are Clouds means Cloud Computing and Crowds (Social Media).

Cloud Computing :
Cloud Computing came up with various incarnations and now it is defined as business model innovation driven by inexpensive mass storage with high bandwidth support for smart devices. If we want to experience mobile feature, cloud computing provides on-demand computing service to access from anywhere & anytime.

Crowds :
With the age of the internet, its user role in terms of accessing, contributing, consuming and learning all have change. The social media have taught the world new practice and implement new rules and protocols for business trading. It gaint such as Facebook, FourSquare, Groupon, Google+ and many mare have change the social connection.

Channels:
Earlier internet was limited to the PCs only, but with the growth and revolution in the mobile industry now a days it is available very easily over all the types of mobile phones.

Cool Devices:
In the begining PCs were only device to access internet, than came mobile phones with brought the entire world on our palm and now with the revolution in smartphones its now time of Tablet PCs, which will integrate Clouds and Crowds through Channels.

Saturday, 15 October 2011

While you are reading this blog, Apple would have added more customers by selling more than 10,00,000 (one million) of iPhone4S which still continues.

Some of you might be wondering that Apple already have iPhone4 in market and it was time to iPhone5. You are wrong dear, actually iPhone4S is iPhone5. So now dont think of iPhone6, there will be next version of iPhone but with different name series.


Now you will find, what's the differenc between the iPhone4 and iPhone4S ? The latest iPhone from the apple comes with the voice recognition technology, it means that now you can talk with your smartphone, it will follow your words as command and all your phone operations will be performed without the touch to your iPhone 4S. Thats what S - "SIRI" role is there in Apple's new iPhone 4S.which challenges the competitors.

Tuesday, 11 October 2011

Every time with the new version of the operating system is release the hardware requirement specification also goes high. Minimum memory requiremets for windows operating system in chronological order.
  • Windows 98 – minimum memory requirements 16 MB
  • Windows XP – minimum memory requirements 64 MB
  • Windows Vista – minimum memory requirements 512 MB
  • Windows 7 (32 bit) – minimum memory requirement 1 GB
  • Windows 7 (64bit) – minimum memory requirement 2 GB
Now, when Windows 8 Devloper Preview is release before downloading and using it, you might be thinking that my system is enough eligible for installing Windows 8 or not. Be relax and feel a great relief because usage of Windows 8 will require less memory, it means that we can run numbers of applications concurrently on windows 8 OS. Microsoft wish to keep all its Windows OS users to upgrage with Windows 8, with what ever hardware resources they have in the system. Which will force to upgarde to Windows 8.
Less memory usage will also reduce power consumption. Hmm, how ? In any PC, the RAM is the device which is constantly in use, this prompts the manufacturer to inculde more RAM and as amount or size of RAM increases the power consumption will also be raised.
Changes with the Memory Usage in Windows 8
Memory Combining
Do we know that when our applications is running its values are stored at mulitple locations on RAM, which is redundany – to reduce this, the memory combining technique is used which will identify the duplicate data or values of the application and it will keep only one copy of those values.

Service changes and reductions
There are numbers of OS services which are running constantly, which requires memory space. Windows 8 is going to remove numbers of such services. Whereas some of the services are “Manually Start”, “Always Running” or “Start on demand”.
You will notice in Plug and Play and Windows Update are trigger-started in Windows 8, whereas this services were always running in Windows 7.
This blog is yet incomplete, sorry for inconvience !

Friday, 7 October 2011

Define Google Gravity
A project by mrdoob.com, where all the webpages follows the law of Gravitional Fall. All the webpages will be falling down. So check it out, type google.com in your browser address bar->Go to Settings->uncheck Google Instant Option


Now, type Google Gravity in Google search box & click I'm feeling lucky button and you will be redirected to Google Gravity Page.
Milestones
  • 1976 : Founded Apple company with USD 1000 along with Steve Wozniak
  • 1980 : When Apple launched Initial Public Offerings, it generated more captial than any other IPO since the Ford Motor Company 1956.
  • 1985 : Jobs leave apple, due to internal power struggle.
  • 1997 : Jobs returns back to Apple.
  • 2000 : Resigns from the Post of Apple, CEO.
  • 2001 : iPod Launched, which replaced walkman.
  • 2003 : iTunes Music store was opened. The biggest online music store.
  • 2007 : iPhone was unveiled
  • 2009 : Break of 6 months for liver transplant and rejoined Apple
  • 2010 : Lanuched iPad
  • 2011 : 17th January, Due to critical health, decides to take break.
  • 2011 : 11th March, iPad 2 is launched
  • 2011 : 24th August, resigns as Apple, CEO
  • 2011 : iPhone 4s was unveiled
  • 2011 : 6th October, Says bye..bye to World
Honors
  • National Medal of Technology, 1984
  • Jeferson Award, 1987
  • Fortune's Most Powerful Person, 2007
  • Most Powerful Person was declared by Forbes and Financial Times

Thursday, 6 October 2011


Name : Steve Jobs, the co-founder and CEO of Apple
Born :
February 24, 1955 San Francisco, California.

Died :  October 5,  2011 (Age - 56)
Education : Reed College (First Semester, 1972)
Profession : Ex-Chariman, Apple
Years Active : 1974-2011

The century visionary passes away after battling with the pancreatic cancer from mid 2004. The great innovator who made the revolution in the computer technology. The great silicon valley icon gifted the world iPod and iPhone.

"Steve Jobs is immortal for his contribution for the World"

1. Apple I

 Apple I (1976): Apple I was the first computer product designed for hobbyists and engineers, avialable in limited quantity. It was designed by Steve Wozniak, while Jobs orchestrated the funding and handled the marketing.


2. Apple II



Apple II (1977): The first PC (Personal Computer) Apple II was designed as a mass-market product.











3. Lisa  

Lisa (1983): Lisa is the inspiration of Jobs' visit to Xerox Corp.'s research center in Palo Alto, which led him to work on the first commercial computer with a graphical user  interfaceI(GUI), with icons, windows and a cursor controlled by a mouse.







4. Mactinosh




Macintosh (1984): Macintosh was invented as the GUI service of Lisa was very costly. Macintosh has rich interface and was also cheaper and faster. Thus, "Desktop Publishing" came into existence.











5. NeXT Computer


NeXT computer (1989): A Powerful workstation computer build at Jobs's Company. Which was never able to sell mass numbers. It created the world's first web browser, the browser is still alive on today's Macintosh and iPhone OS(Operating System).





6. iMac
iMac (1998): In 1996, Jobs returned to Apple, the very first time the PC(Personal Computer) looked beautiful with blue plastic enclosing both monitor and computer. 








7. iPod


iPod (2001): The first digita music player with hard drive. The iPod's success prepared the way for the iTunes music store and the iPhone.






8. iTunes



iTunes store (2003): Buying the digital music was very stressful, to avoid piracy and other issuse. The iTunes store simpliefied the process. It became the largest music retailer in the US in 2008.









9. iPhone


iPhone (2007): As Macintosh made the computer as Personal Computer System, the innovation of iPhone did the the transforming of the cell-mobile from communication device to a powerful smartphone device.
 


10. iPad


iPad (2010): Numbers of companies move their feets for creating the tablet computer, but finally iPad finally cracked the new category of tablet computer.

Tuesday, 4 October 2011

Today India releases Table PC - "Aakash", which is join venture of IISc(Banglore) and IITs. The project is promoted by the Indian Government, this tablet pc will be sold at $35(Rs. 2250/-) only in the educational institutions for students and teachers of India and it will not be availabe in the retail market.

The prominent features of the tablet consist of 

 Other preferable

  • HDMI port

 Hardware

  • Rugged casing with a rubberized feel
  • Wi-Fi enabled
  • Fixed Ethernet ability
  • Mini and full USB
  • miniSD card slot
  • Subscriber Identity Module (SIM card) slot
  • Video out
  • Headphone jack
  • 2 GB of memory using memory card
  • 2 Watts of power consumption with solar charging option

Software

  • Android Linux operating system
  • Educational software developed at Indian Institute of Technology
  • Web browsing, video conferencing and word processing software
This is a legimate feather in the pocket for the Education Ministry of India, and is comparable to the with laptops developed by the Massachusetts Institute of Technology (MIT) in the US.

As it has very low storage capacity which clearly indicates of using the cloud computing and further it also works with solar energy.

The Rs.1500 Laptop would be seeing a great deal of success and the expectations are already high that this would be popular. The launching this laptop at Rs.2250 is seen as one of the major steps which would be taken to brighten the future of Indian students.


Sunday, 2 October 2011

 "Windows" is one of the most popular OS, since it has number of flavours in the stack and the number is increasing year by year with the enhancement in the quality of Windows OS. Windows 7 is doing exceptionally good since its release, but Microsoft's consistent efforts for making it the next version of Windows with enhancement which adds quality features to new OS - "Windows 8" with awesome UI.

In last week, the Microsoft release the beta version of Windows 8. You can experience it by downloading the Developer Preview of Windows 8, which is free of cost. It is with the three following different packages. 
  1. 64-bit version – Only the OS
  2. 32-bit version – Only the OS
  3. 64-bit version with developer tools
Windows 8 Features


Windows 8 comes with large numbers of new feature right from the Windows Apps Store to beautiful UI and improvised security features and with much more improvements.

  •  Support for both x86PCs and ARM Tablets                      
    It is the first Windows OS that will work on both the x86 (x32 & x64) and ARM based tablets with processors from Intel and AMD.
  •  Windows To GoThis feature will allow to windows to boot from USB drive (will work for both USB 2.0 and USB 3.0) with even user programs and apps. But unfortunately Microsoft says  the hibernate feature will not work with this.
    With this feature of Windows 8, you will have your favourite OS always with you in your pocket with the requires files, presentation slides, account excel sheets and images, which requires a computer system with Windows 7 or 8 OS. Thus, allows user to access or work with the fils from home, office or free spot.
    The most exciting quality of this feature is that the Windows will get freeze automatically when USB will be removed, and if it(USB) is inserted within 60 seconds than Windows 8 will continue to operate.
  • Windows Store
    To be on the top of the technology list, Microsoft has launched a online Apps Store where you will get    all the required apps for windows 8, this is similar to Apple's Mac Apps Store.

  • Windows 8 User Interface
    Windows 8 has got a awesome & beautiful interactive UI, it designed in such a  manner that will show the most vital  imformation to you. UI comes with a   fluid and intuitive interaction and navigation with touch or a mouse and keyboard.

    Lets us see the screen shot of the Windows 8
    1. Windows Logon Screen - Unlike traditional windows can be unlock by providing valid username and password, windows 8 can be unlock by just tapping on the right areas of the screen.

Windows Start Screen


Windows Control Panel

Playing Videos in Windows 8
Windows 8 Task Manager
  • Internet Explorer 10
    Developer Preview of Windows 8 comes with IE 10, which do not support any support of external plugins and extensions, only includes Adobe Flash Plugin and Microsoft Silverlight.

Friday, 30 September 2011

Google Gadgets are free which can be placed at define location our on blog. Its representation entertains the visitors also to expand the business, to promote the products or services on the blog.

1. Google Adsense



This gadget is vital for the blogger or professional to wish to earn from their blog. The blogger must have an adsense account, the gadget must be configure with this google adsense account. It will display random ads based on the type of Ads we choose. So that on the visitor's click on the Ads, will generate revenue for you.

2. Google Translate Page


One of the most exciting feature or service provided by the Google on April 28, 2006 in Arabic language for  the website or blog. Think that you want your website or blog should be read by all the people who their national or religion language, than Google Translate page translates any website or blog into the selected language. Thus, using this gadget makes us sure that our website or blog will now be read easily by all over the world.

3. Google Map


Google Map feature allows the user to know about exact geographical location of a given place. It offers street maps, a route planner for traveling by foot, car, bike (beta) or public transport and an urban business locator for numerous countries around the world. Google Maps satellite images are not updated in real time; they are several months or years old.




Samsung Galaxy Tab 750 was launched on 10 August, 2011 in India. Price of the Tabs – Rs.36200 for 10.1 inch and Rs.33900 for 8.9 inch . Both are 3G models. No WiFi only models.

  • Thinner and Lighter
Samsung Galaxy tab is the thinnest and lightest Tablet in the market!Being light weight is a very high advantage to boost the sales in the high competitive market against Ipads.It’s 8.6mm thin.And a brilliant 10.1” (25.65 cm) sized 1280 × 800 WXGA display (TFT LCD).The display features Multi touch and 4 way rotations.The display is better with richer graphics.
  • Multimedia 
On the multimedia part,Samsung Galaxy tab 750 is a lot enhanced.It’s got a High definition(HD) display. And Dual speakers to Boost audio performance with surround effects.These two features feast one’s eyes and ears together resulting in a wonderful multimedia perfromance.
  • Cameras
A 3MP rear camera.A 2MP front camera with HD shooting power to the rear one.The camera’s power could have been better.However it has a LED flash and autofocus and Full HD Playback @ 30fps features.
Samsung Galaxy Tab 750
  • Hardware

A tablet should not have a frustrating hardware specifications list which does not power the Device with speed and swiftness.
But there’s no worry when it comes to Samsung Galaxy Tab 750™.
 Better Multi-tasking


  1. It’s because it has a Dual Core 1GHz NVIDIA Tegra 2 processor.
  2. Gyroscope, Compass , accelerometer , Ambient light sensors make it so much user friendly. 3.5 mm Headphone Jack with surround sound feature is provided.
  3. 1GB RAM
  4. 256.7 x 175.3 x 8.6 MM dimensions
  5. Weight : 565 gram
Multitasking is awesome with such a good hardware pack.And there’s no more hesitation in switching between apps.
  • Connectivity

     Better Speed
  1. Bluetooth 3.0
  2. WIFI powered
  3. HDMI output
  4.  USB 2.0
  5. 3G HSDPA+ upto 21 Mbps.
  6. HSUPA 5.7 Mbps

"Hey now it's my turn to be in the competition of the Tab Pc", yes this are the words from the online giant company Amazon.com. Which will compete with the pioneered company in field of  Pad  like Apple, Samsung. A on-line sales company stared in 1994, with the online bookstore retailer. In year 2004 became the online music retailer than the retailer of the online clothes, shoes and apparel in 2006.

It sells millions of items which ranges from A-Z categories which inculdes millions of  ebooks, movies-tv shows, songs and many more.

"Apple designed iPad but didn't make services"-  Amazon - CEO, Jeff Bezos. Amazon on November 15, will launched a tablet called - "KINDLE FIRE" a 7-inch device that will cost $199, as well as a $99 touch version of its e-book reader, dubbed the Kindle Touch, and a $79 non-touch Kindle.

 Amazon has tapped Foxconn to produce the larger model. China-based Foxconn is also responsible for manufacturing the bulk of Apple’s iPad.Another Chinese firm, Quanta, however, is manufacturing the 7-inch Kindle Fire. Quanta is also the manufacturer of the BlackBerry PlayBook, although it recently announced that it was cutting production lines for RIM’s tablet.

Amazon Kindle Fire display

The Kindle Fire will have a 7-inch IPS LCD gorilla glass display with 16 million colours. It was heavily rumoured that the Kindle Fire would be a 10-inch tab, but don't write this off for a 2012 launch. It's 30 times tougher then plastic, while there's 169 pixels per inch (ppi) - that's more than the 132ppi iPad 2 display.

 

Amazon Kindle Fire processor

The processor inside the Kindle Fire appears to be a Texas Instruments ARM-based dual-core OMAP CPU, though this has not been confirmed by Amazon.

 

Amazon Kindle Fire interface

The new Kindle tablet will run a special Amazon version of Google's Android OS - but it's not Honeycomb 3.0 it's based upon, but an early version of Android 2.x.

 

Amazon Kindle Fire apps

The browser is called Amazon Silk - it uses Amazon's EC2 computer cluster. Presumably this means Amazon will employ huge processing power (compression) to reduce bandwidth demand on the device and put more processing in the cloud. A bit like Opera's compression tech.

 

Amazon Kindle Fire connectivity and storage

The new Kindle Fire will have Wi-Fi, but sadly no 3G. There's also no camera or microphone. Surely Amazon will launch a bigger, better model with these enhancements after Christmas. There's only 8GB of storage on the device. so there will be a limit to how much content you can store.

 

Amazon Kindle Fire Whispersync

There's full integration with Amazon's Whispersync tech. As you read a book on any Kindle device or app, your current place is synchronised across all your devices. The same will happen with movies and TV shows now too.

 

Amazon Kindle Fire weight

The weight of the Kindle Fire is 14.6 oz - 413g. Amazon says that Kindle Fire is "small and light enough to hold in just one hand and carry everywhere you go".

 

Amazon Kindle Fire music, video and books

The Kindle Fire can access all the content offered by Amazon (so that includes MP3 and video streaming, though not in the UK unless it's announced).

 

Amazon Kindle Fire apps

There's also access to the most popular Android apps and games via the Amazon Android Appstore. That includes apps such as Angry Birds, Plants vs. Zombies, Cut the Rope and more. All apps are Amazon-tested on Kindle Fire.

 

Amazon Kindle Fire and Amazon Prime

The Kindle Fire will also come complete with a month's trial of Amazon Prime.
20 September, 2011

"I was assigned the work of the internal exam supervision today, while playing this role, thoughts generated in my mind about social media. And how it can be helpful in business marketing."


Out of 100 internet users, about 70-80 users have social networking account on facebook, Google+, orkut, linkedln and many more.

The social networking concept was introduce right fromt the begining of the evolution of the internet. But the major revolution was in limelight with the entry of "facebook" over internet. Which not only brought closer our school & college friends, older colleagues, childhood friends and relative with whom we were not in contract form long time.

Social Networking made the world as close family. It allows users to keep update with their friends, relatives & colleagues recent activities as well as they are updated with our recent activities. This is for the individual person to be updated with their interested people, but how do you update your information | knowledge about the activities or objects you like. For example you are gadget-holic and you like iPhone, now can you tell the recent updates about your favourite gadget. Your answer is yes, "I am aware of it" - but not certainly, you might be not, only if you get messages from iPhone manufacturers.

As an individual we broadcast our activities in the same fashion an organization can have their accounts where they can share about their products or services. The company as user, will be followed by its users which enables the company to be in direct contact with its customer | consumer.


1) Launching of new Service or Product
An organisation can post the brief details about the new service or products manufactured by them. This allows to educate the consumer | customer about it.

2) Promoting the Service or Product
This is the best media for promoting the serivices or products about an organization.

3) Survey about the quality of Service or Product
You can have users poll on your recent services or product. Apart from this you can also get idea about introducing or updating the services or products.

4) Suggestion on the Service or Product
You can receive the comments or suggestions for the enhancement of the products or services.

This will really help an organization to serve their customer | consumer with the best quality service or product.

Friday, 23 September 2011


social_mediaThere is little doubt that social media is truly revolutionary, the 6.4 million users of Facebook since Febuary-2004, the 2.5 million users of Google+, the glitterati-twitterati and the numerous bloggers who found celebrity by dint of their blogs, they will attest to that. Hence, as a small business, you will want to take advantage of this concept and try to get as much benefit out of it as possible, which in this case is marketing. While trying to do so, you would want to also ensure that you don’t come across as a desperate company that is bent upon hooking customers every possible way. The trick is to maintain a fine balance between marketing and creating brand awareness, without overwhelming them.
Here is a checklist that will help you work out a social media plan relevant to your business and also guide you in your efforts to execute it.
Know What You Want From Social Media: On social media, brand awareness can go in either direction. rodin socialIf your social media plans don’t pan out, you can end up with a lot of unwelcome negative publicity on your hand. So, be clear about what you want to use the platform for, and how you intent to achieve it. Do you want to use it as an instrument to gauge customer reaction, or would you rather use it as a forum your customers can use to air their views and grievances? Unless you are clear about your expectations, your social media plan in all likelihood will remain a haphazard exercise that will leave you with zero ROI.
Test The Waters: if you are one of those people, still mildly bewildered by the very idea of Social Media (really, there is no shame in admitting it), my advice to you will be to take things slow. Pushing too much promotional information into their followers’ signal stream is a mistake that most businesses new to the space end up doing. You can start by building a blog or creating profiles in the more prominent social sites to touch base with your customers, then slowly ease into your interaction model. The goal is to lure in potential customers and familiarize them with the product, try not to go trigger happy (or more specifically in some cases, tweet happy), and inundate your followers with messages they’ll be forced to label ‘junk’.
Know Your Audience: Once you’ve established your presence on social media, it’s time to consider the different options you have to expand your outreach. Interact with your network to truly know them; if you find that more than half of your network is comprised of men in their thirties with a keen interest in technology, it is very likely that other technologically oriented men in their thirties will be interested in joining your network too. Venture out of your network and engage in discussions happening on other relevant communities, now that you have an idea who your true audience is, tech communities namely, give your business and network avenues to expand their reach.
Prepare To Commit: No business can have a successful run on social media if they aren’t ready to dedicate adequate resources and time to it. Adopting social media as a promotional channel will require that you have someone devoted to monitoring all the relevant signals and responding to them appropriately. The social media promotional model should not be seen as a stopgap measure, but rather as an ongoing process.
Know Your Place: Some companies tend to go out and out with social media, attempting to conquer too much without the right tools or ideas. This can be avoided by knowing where you belong and restricting your involvement only to this level. Hence, don’t get tied up with controversies. If you want to project a certain image of the brand, make sure that you do that with associating the brand with the right causes. Social media is an active and evolving platform, and one way to ensure your social media plan is successful is by taking part in causes that need not necessarily be of monetary advantage to you or your business. Generosity is greatly appreciated on social media, and rewarded too.
Keep Everyone In The Loop: All of your company’s employees are your valuable assets. Hence, when you are chalking out a social media business strategy, you would want to be sure that you are involving them as well. These are your best bets for spreading the word about something that your company produces or is involved with.
Learn By Listening: ListenSocial media is all about direct confrontations. This is the easiest way in which you can get close to your customers. Hence, when a customer has something to rant about, you must make it a point to listen to them and take that into consideration. A good leader listens more and speaks less, which is the golden rule with social media as well.
In the end, ensuring all of these aspects might not be particularly feasible, but the least you can do is to ensure that your social media plan at least comes close to the business plan that you have for your company. Don’t be overwhelmed by all these rules, as most of them will end up happening automatically when you are involved in social media.
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